Seeking to reinvent the Havertys shopping experience focused on attracting a younger urban customer, Havertys engaged CDG to help their re-introduction into the Buckhead/Atlanta neighborhood market. CDG designed a store format that focused on ‘style worlds’, personalized service and a comprehensive suite of custom home design services branded as the Havertys ‘Style Studio’. CDG led the design team through a series of aesthetic exercises to fully explore and establish an architectural style that embodies the desired brand look for the new format, both inside and out.